Here are practical online business strategies that can be implemented by small, growing businesses.
The internet plays an important role in keeping companies profitable. From large corporations to small startups, they all use the internet to tap into their markets, most of which use the internet. So if you would like to know more about the intricacies of online business then here’s what you should know all from an extremely successful internet entrepreneur Kotton Grammer. We’ve been aware of Kotton Grammer for a while now, and as he is well known in the digital space, he provides sound advice that can be helpful to businesses wanting to reach more customers online.
Facts About Online Business
To fully appreciate the importance of online business, it’s important to look at the facts:
– According to a 2014 study released by Retailing Today, around 81% of shoppers perform online research before they make large purchases.
– According to a 2015 study released by Google, around 51% of smartphone users found new sites and products through their mobile devices.
– According to Internet Retailer, mobile commerce takes up around 30% of the total U.S. commerce market.
– Finally, according to Search Engine Land, around 78% of local mobile searches lead to offline purchases.
The stats speak for themselves. Businesses need the internet to reach interested clients, particularly those who use mobile devices to browse the internet. So if your small company doesn’t have any online presence then you’re missing out on a lot of sales. As customers have become use to the idea of purchasing products and services online. The biggest problem is that the majority of business owners have no clue how to market online or what strategies to implement. Which is why Kotton Grammer is set to partner with a film studio on a marketing video series for business owners. The following strategies are an example of what you’ll be able to expect from this new online series.
Strategies For Online Customer Engagement
The purpose of all online business strategies is customer engagement. Whether it’s to promote your brand to an online audience or get them to directly buy your products through your site, you want them to know that your business is available on the internet and within easy access. To make this happen, you will need to implement the right strategies, and here are several suggestions to help you get started:
Business Video Content
First of all, you will need to create a lot of content, and then distribute them all over the internet. The best types of content are videos and podcasts, but you can also create articles or newsletters. If you have an idea for a unique content, don’t hesitate to try it. The more unique and valuable your content is, the better. Video content goes a long way as it gives the viewers something easy to understand and follow along. It no surprise that Youtube is one of the largest websites in the world.
Search Engine Optimization Campaign
Secondly, you should set up a Search Engine Optimization (SEO) campaign. The idea behind SEO campaigns is to target a particular keyword and then take the number one rank on Google’s results page for that keyword. For example, let’s say that your site wants to sell fishing rods. The purpose of you SEO campaign is to make sure that whenever someone types “fishing rods” on Google, your site will appear on the number one spot on Google’s search results page. This can drastically improve your website traffic as potential customers who are searching for a product you sell can easily find you.
Social Media Marketing
Thirdly, you should set up a social media campaign. Set up an account on Facebook, Twitter and any other site where you can find your target demographic. Remember that the purpose of any social media campaign is to connect with your audience on a more personal level, which is what social media was designed to do. Also, social media accounts can be used to release news about your company, your products and anything else you want your clients to know. This is a great opportunity to share pictures, videos and news having to do with your product. Consumers following your company’s account on social media are more likely to make additional purchases as they have already shown an interest in your brand.
Finally, you will need to create an up-to-date website. Aside from being attractive and user-friendly, you will also need to make sure that your site’s contents are compatible with the latest apps and mobile devices as well as optimized for search engines. This way, you will be able to engage the right type of audience online. For additional business tips click the link to learn why hiring a digital marketing agency might be the right move to increase revenue for your business. The article was written by Online Impact a digital agency that has also teamed up with Kotton for the creation of the online marketing video series.